Privacy Policy

1. Introduction

BEAUTIFUL YOUTH CLOTHES LLC (“we”, “us”, or “our”) operates the website https://shopthub.com/. We are committed to protecting your personal data in compliance with applicable data protection laws, including the Hong Kong Personal Data (Privacy) Ordinance (PDPO) and the General Data Protection Regulation (GDPR) for customers within the European Union (EU).

2. Information We Collect

Category

Examples

Collection Purpose

Identity Data

Name, gender, date of birth

Order processing, account management

Contact Data

Email address, phone number, shipping/billing address

Order fulfillment, customer service communication

Payment Data

Encrypted card details, transaction records

Payment processing, refund management

Technical Data

IP address, device type, browser information

Security monitoring, analytics, website optimization

Usage Data

Clickstream data, page interaction information

Service improvement, user experience enhancement

Marketing Data

Marketing preferences, survey responses

Personalized marketing offers, product recommendations

3. How We Use Your Data

Legal Basis: Contractual Necessity

We may use your personal data for the following purposes where it is necessary for the performance of a contract with you:

  • Processing your orders and delivering the products you have purchased.
  • Managing payments and refunds related to your transactions.
  • Providing customer support and addressing any inquiries or issues you may have.

Legal Basis: Legitimate Interest

We may also use your personal data for the following purposes based on our legitimate interests, provided that such interests are not overridden by your interests or fundamental rights and freedoms:

  • Fraud prevention and detection to protect our business and customers.
  • Website optimization to improve the functionality and performance of our website.
  • Product development to enhance our product offerings based on customer feedback and market trends.

Legal Basis: Consent

In some cases, we may use your personal data for the following purposes only with your explicit consent:

  • Sending you marketing communications, such as newsletters, promotional offers, and product updates (you may withdraw your consent at any time).
  • Displaying personalized advertisements on our website or third-party platforms based on your interests and preferences.

4. Data Sharing

We only share your personal data with the following categories of third parties:

  • Payment processors (e.g., Visa, PayPal) to facilitate secure payment transactions.
  • Logistics partners (e.g., USPS, FedEx) to deliver your orders to the specified address.
  • IT service providers (e.g., hosting providers, analytics platforms) to support the operation and maintenance of our website and systems.

All third parties with whom we share your personal data are required to comply with applicable data protection laws, including GDPR and PDPO, and have implemented appropriate technical and organizational measures to protect your data.

5. International Transfers

For customers within the EU, we may transfer your personal data to countries outside the EU that may not offer the same level of data protection as the EU. In such cases, we implement appropriate safeguards, such as Standard Contractual Clauses, to ensure the protection of your personal data during cross-border transfers.

6. Security Measures

We have implemented a range of security measures to protect your personal data from unauthorized access, disclosure, alteration, or destruction, including:

  • AES-256 encryption for payment data to ensure secure transmission and storage.
  • Regular penetration testing to identify and address any potential security vulnerabilities.
  • Compliance with the Payment Card Industry Data Security Standard (PCI-DSS) for payment processing activities.
  • Employee privacy training to raise awareness of data protection obligations and best practices.

7. Your Rights (GDPR/PDPO)

Under GDPR and PDPO, you have the following rights regarding your personal data:

  • Right of Access: You have the right to request a copy of the personal data we hold about you.
  • Right to Rectification: You have the right to request the correction of any inaccurate or incomplete personal data we hold about you.
  • Right to Erasure (Right to be Forgotten): You have the right to request the deletion of your personal data in certain circumstances, such as when it is no longer necessary for the purposes for which it was collected.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format and to transmit it to another controller.
  • Right to Withdraw Consent: If we are processing your personal data based on your consent, you have the right to withdraw your consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

To exercise any of these rights, please submit a request to [email protected]. We will respond to your request within 30 days.

8. Retention Period

We will retain your personal data for the following periods:

  • Active customers: We will retain your personal data for 5 years from the date of your last transaction with us.
  • Inactive accounts: If your account remains inactive for 2 years, we will anonymize your personal data, except for any data required to be retained for legal or regulatory purposes.
  • Legal requirements: We may retain your personal data for up to 7 years to comply with financial record-keeping requirements and other legal obligations.

9. Cookies Policy

We use the following types of cookies on our website:

  • Essential cookies: These cookies are necessary for the operation of our website and enable you to use basic functions such as adding items to your shopping cart.
  • Analytics cookies: We use analytics cookies, such as Google Analytics, to collect information about how visitors use our website, such as the pages they visit and the time they spend on the site. This helps us to improve the performance and user experience of our website.
  • Marketing cookies: We use marketing cookies, such as Facebook Pixel, to track your browsing behavior and display personalized advertisements on our website and third-party platforms based on your interests and preferences.

You can manage your cookie preferences via your browser settings or by using our Cookie Consent Tool, which allows you to accept or reject different types of cookies.

10. Policy Updates

We may update this Privacy Policy from time to time to reflect changes in our data processing practices or applicable laws. If we make any material changes to this Policy, we will notify you by:

  • Displaying a prominent banner on our website for 30 days prior to the effective date of the changes.
  • Sending an email notification to account holders (if applicable).

Contact Information

If you have any questions or concerns about this Privacy Policy or our data processing practices, please contact us at:

BEAUTIFUL YOUTH CLOTHES LLC
Address: 6800 HIGHWAY 161, APT 184 WALLS, MS 38680
Data Protection Officer: [email protected].